I'm starting this thread because I don't know anything about publishing in the PRC, but I am wondering a lot about how success in writing arrives here. Being a teacher in and around language faculties seems like a natural for encountering budding writers, and I'm aware of 2 or 3 at the moment who might be on their way, and I've started wondering where the money at.
I'm going to say online is a natural place to start. Young Chinese, and old, seem to get so much of their social and entertainment needs met online, and so much of it seems word-based - blogs, messaging, "moments" - that surely the writers are there too. I'm aware that web publishing is already fairly big. I don't have any links, but there are web sites devoted to serial publishing. People sign up, pay a pittance, and get serialised stories delivered to them by the week or the day. (The authors burn out fast, of course, but the top 10 or 20 are superstars and can make bank.) I'm aware too that, for instance, there's a movie out at the moment - Chronicles of the Ghostly Tribe - that started life as an online novel - Ghost Blows Out the Light - published in 2006.
If you were going to write a novel (or short story or screenplay or actual play) in Chinese, how would you publish? (And, by the bye, what's the market like for English-language story telling like too?)