Is there another way to make the connection to pizza? The Miku image exists everywhere, and the personality construct is formally owned by Crypton media, but the continuity and development of that personality is effectively owned by all those people who've been using the tool for the last five years. That is, they will act to distort any imagery and direction made up for some advertising campaign. So you put a dork in a pink tie and have him explain the context like he's talking to children. Then the otakus inside the company take over. The real media campaign is whatever the Dominos otakus do as members of the vocaloid community (with their pizza business interests present as nearly invisible strands in the background). The dork in the pink tie is still needed though. Someone has to go public and drag in the wider audience. If the Dominos otakus where to start advertising directly in-community, they'd lose cred.
The dork in the tie isn't really explaining who Hatsune Miku is. He's explaining that Dominos is part of the Miku community now and therefore that Miku lovers can eat pizza like it's food.
#madeuptheories