I'm not imagining them as well-meaning. I make no claim about their character, other than that they--and particularly the main guy--are promoters. What I'm imagining is they're promoting a particular kind of activity. They positively aim to bypasses the complexity. And I think they're doing that precisely because complexity frustrates action. They wish to see action, so they make the story simple. (And they wish to promote action among people with internet access who speak English, so they make the story simple AND slick.)
Pick on them for the nature of the action they wish to promote. If they wish to cause people to hand over money, they've probably got a modest cash flow out of it. If they wish to cause people to know more about the situation, they've got entire journalistic and forum communities spreading the word about how it's so much more complex than you knew. If their whole plan is to get US soldiers deployed... well, that's alarming, isn't it? They've generated a constituency, and voices, however ignorant, will be heard.
What we really need right now is for some presidential hopeful to say "Not worth our time--active membership of the LRA is only several hundred and we've got bigger Irans in the fire."
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