Two coinal sideage: The World Values Survey and Universal People.
"Universal People" comes from Donald Brown. He did a bunch of behaviour research and came up with a 375 entry long list of behavioural traits common to all human beings.
[Brown's list] contends that significant elements of human behavior are the same throughout societies, suggesting that similar biological and cognitive processes operate across cultures. For example, universal behaviors include conflict, cooking, decision making, marriage, and play. Universal concepts, attitudes, and values include ambivalence, beliefs about death, ethnocentrism, metaphor, and the concept of person.... [E]very society creates a division of labor, plans for the future, overestimates objectivity of thought, and develops rituals.
To which I say, whatever, man. Instantiation of universals differ, though they be attached to the universal by abstraction. A handshake or a hug are both "common greeting", but that doesn't mean you can get away with them in societies that rub noses to say hello.
The World Values Survey says there is an observable change in values correlated with industrialisation. Pre-industrial societies are more given to traditional orientations to authority (God, obedience, faith, deference to authority, social conformity) and to survival thinking (we are unhappy, in poor health, can't trust each other much except in out in-group, science will save us, as will authority), whereas Industrial societies go for the secular-rational approach (think for yourself) and the self-expression (be yourself, be happy) values. And, there are generational changes evident in all of them, the young tending to settle further along the orientation toward the secular-rational and the self-expression than the old.
And I have no idea how they discovered it but they also note as a major finding that even as values shift, there is evidence of persistence of distinctive cultural traditions.
The models represent trends, and commonalities, and flattening statistics. Research suggests that the models do NOT predict too much about individuals. Which is to say, models are models. Something is indicated, but what?
And I say, if you reprogrammed a Chinese, you could make a Dutchman out of him. But you'd have to reprogram him first. I believe that to this day there is something that persists in Chinese people and it is heavily obscured both by historical forces and by such authoritative statements as come from the well-known and deeply questionable sources. If one were to come up with a current Chinese identity it would include a great many weak, unstable *stated* elements pasted over some enduring, perhaps shunned backbone. It's just a thing I've always thought upon meeting them and talking about what they do.
It perhaps only seems mysterious because I'm not Chinese and I can't really be sure why they value what they value.
Nonetheless... *that*, for the meaning of the globalisation to come.